About Us

Ultimo started in 1988 as Thyme Sport and Leisure, with three members, representing Bushnell as a brand. Through the years the company has grown and diversified from Thyme Sport and Leisure to Bushnell Performance Optics to where it is known currently in the marketplace as Ultimo, representing 9 world leading brands, with a staff contingent of 33. We believe in our Vision, and we strive to create Customers for Life.

Ultimo is a young company who are the caretakers of world class brands. We are primarily focused on the sports and outdoor enthusiasts. From birding to hunting, from fashion to sports and from fitness training to sports nutrition, if you just enjoy being out camping or prefer to spend your time at the gym, Ultimo has the product to suit your needs and wants!

Because you work hard and play hard, we know you need your after sales service to be as easy and stress free as possible. To this end, Ultimo is a company committed to providing world class service to you as well as ensuring we constantly strive to improve our service.

Vision

To grow the business through the passionate optimization of exclusive distribution rights for reputable brands. To secure leading market share and offer unparalleled service!

Mission

CUSTOMERS FOR LIFE!!