Ultimo is a company operating in South Africa with Headquarters in Bryanston, Johannesburg. It was founded in 1988, and ownership is in the hands of a board of Directors, whom remain the original directors since 1988.

Originally known as Bushnell Performance Optics SA (Pty) Ltd, Ultimo has grown and diversified over the years. Ultimo is a distributor of premium outdoor products and is primarily focused on the sports and outdoor enthusiasts. From birding to hunting, from fashion to sports, if you just enjoy being outdoors camping and boating or prefer to train indoors at the gym, Ultimo has a product that suits you

Because you work hard and play hard, we know you need your after sales service to be as easy and stress free as possible. To this end, Ultimo is a company committed to providing world class service and are continually striving to improve our service to you.

Ultimo has been dedicated to the marketing and distribution of leading international brands for 26 years and holds the exclusive distribution rights for the sub-Saharan and southern African regions for the following brands:

  • Bushnell
  • Bushnell Outdoor Products
  • Tasco
  • Suunto Diving
  • Suunto Athletic Outdoor
  • Primos
  • Cébé
  • Bollé
  • Serengeti
  • Hoppe’s
  • Uncle Mike’s
  • Stoney Point